Specifically, you’ll expand on your answers to the first and fourth bullets from your mission/vision.Īs you complete this section, you might find that exploring value propositions uncovers marketable business opportunities that you hadn’t yet considered. This is where you detail your offer, such as selling products, providing services or both, and why anyone would care. You’ll quickly find these answers and possibly new directions as you explore your ideas and options. Use the rest of your plan template to brainstorm ideas and tactics. These answers come easily if you have a solid concept for your business, but don’t worry if you get stuck.
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